Business summary
The declining birthrate is accelerating more than expected, and it is thought that an era of university selection will come. There are many concerns, especially about securing Japanese students and attracting international students, which is expected due to the decline in the 18-year-old population in the Kinki region. In addition, considering the increase in school recommendation-type and comprehensive selection, the introduction of inquiry-based evaluation-type entrance exams, and the expected changes in educational content from the GIGA School Initiative that actively promotes ICT education, each university will need to design new selection and connection education in order to achieve high school-university transition.
Therefore, we will implement a project called “Kyoto High School-University Regional Network (KARN)” for high school and university faculty and staff in Kyoto Prefecture, with the aim of strengthening the university admissions system throughout Kyoto, promoting its appeal, and developing and networking human resources who can realize entrance exam reform and high school-university connection.
Kyoto Articulation Regional Network (
Abbreviation: KARN )
- subject
- University faculty and staff who are interested in student recruitment and public relations, and those who work in the public relations department.
*The content is aimed at new to mid-career faculty and staff.
*People outside Kyoto Prefecture can also participate. - participation fee
- free
- Application period
- Affiliated universities: May 22, 2024 (Wednesday) ~
Non-affiliated universities: June 4, 2024 (Tuesday) ~ - Organizer
- Kyoto High School-University Collaborative Research Council (Kyoto Prefectural Board of Education/Kyoto City Board of Education/Kyoto Prefectural Association of Private Junior and Senior High Schools/Kyoto Chamber of Commerce and Industry/University Consortium Kyoto, a public interest incorporated foundation)
- Application Deadline
- June 20, 2024 (Thursday) 17:00
| Part 2: “Is your university advertising or public relations? What is the difference between public relations and student recruitment?” | |
|---|---|
| overview | As the population of 18-year-olds continues to decline, the role of public relations at universities is becoming increasingly important. With the spread of SNS, work has become more diverse, and in some cases, public relations work becomes the goal itself due to its busy schedule. In this program, participants will gain an overall picture of public relations, and objectively recognize whether the work they are working on is “advertising” or “public relations,” and what each task is for. In addition, participants will think about the purpose and stakeholders of “open campus,” “high school visits,” and “media advertising (booklets, web/SNS, videos, etc.),” and will work in groups to recognize the differences between their own university’s student recruitment public relations and other universities’ public relations, and consider the optimal solution. |
| Date and Time | June 22, 2024 (Sat) 13:30-16:30 (Registration begins at 13:00) |
| Venue | Campus Plaza Kyoto 5th floor, Seminar Rooms 2-4 |
| Speakers | Ms. Nagano, Tomoko Public Relations Planning Group, University Planning Division, Kyoritsu Women’s University |
| Capacity | Maximum 30 people (first come, first served) |
| Pre-challenge |
① Understand the departments involved in public relations at your university and their duties ② List two universities that you think are good at public relations and explain why.
◆For ① and ②, please submit the pre-assignment to the secretariat as follows. ◆ |
| schedule |
13:30-13:40 Opening remarks, explanation of the purpose of this event, and schedule 13:40-14:10 Lecture 1 “The difference between public relations and advertising / Three types of public relations” 14:10-14:30 Individual work (organizing the public relations activities of your own university) 14:30-15:00 Lecture 2 “Considering the three mainstream public relations for student recruitment” 15:00-15:30 Group work (presentations of cases and information sharing about public relations activities such as each university’s open campuses and high school visits) 15:30-16:00 Information sharing as a whole 16:00-16:15 Summary 16:15-16:30 Closing remarks, answering questionnaires 17:30- Social gathering * There will be appropriate breaks within the program. |
Contact Information
The Consortium of Universities Kyoto, Educational Development Division, High School-University Collaboration Division
Tel: 075-353-9153 Fax: 075-353-9101
Campus Plaza Kyoto, Nishinotoin-dori Shiokoji-sagaru, Shimogyo-ku, Kyoto 600-8216
*Reception hours: Tuesday to Saturday 9:00-17:00 (excluding New Year’s holidays)
